Given the constant reassurances over the last
year that everything was on track, Tuesday’s statement by the
Board of Bristol Rovers that the Memorial Stadium regeneration project
was to be put on hold for 12 months has rightly infuriated huge numbers
of Gasheads. However, for a great many others it was simply further
confirmation that the club needs to radically change the way it deals
with supporters and other key stakeholders if it is ever to progress
and attain its potential.
All well run businesses recognise that
their key stakeholders are critical to their success and hence
one of the fundamental beliefs of the Gas Trust is that supporters
need to have a strong voice in the club’s decision making process.
In practical terms, this should mean:
- Supporters’ views are
used to underpin the club’s
medium/long-term plans
- There is regular and effective communication
from the Board on progress in achieving the goals set out
in these plans
- Effective channels exist by which the fans
can monitor progress, provide challenge and be consulted on key
issues affecting the club).
Unfortunately, little if any of this is currently happening at
Bristol Rovers and we believe that it is having a hugely detrimental
impact on the development of the club. The events of the last few
days serve to highlight this, with the discontent from a clear lack
of regard for supporters’ interests only being compounded by
shockingly poor communication.
In the case of the former, the Board’s statement on Tuesday
let it be known that the club were aware of Opal’s decision
to pull out of the stadium regeneration project a week before the
news was leaked last Friday (May 30th). In spite of that, three days
earlier the club’s official website had issued a reminder to
fans about the May 31 st Cheltenham Open Day and how it offered supporters
the chance to visit “the club’s temporary home for
the next two seasons”. As if that wasn’t bad enough,
a day later the official site carried an article entitled “Summer
Thoughts From The Chairman” in which Ron Craig said the
following: “
“Our ambition is Championship football in a brand new
18,500 all-seater state-of-the-art stadium. This is currently being
worked on, and we should achieve our aim for the start of season
2010/11. In the meantime we need to face another shorter period
in exile so that the new stadium can be built on the old site.
My feeling after going through the last 22 years is that, with
the help of our magnificent fans, we can do two more years standing
on our head”.
Given all of the above and the fact that the
club only issued an announcement once the news of Opal’s pull out was leaked on Friday lunchtime,
it’s hard not to reach the conclusion that the Board were knowingly
prepared to allow those “magnificent fans” to spend significant
amounts of time and expense on an entirely pointless 80-mile round
trip. We can only hope that the rumours that a number of the Board
wanted to continue with the Cheltenham move even after Opal had pulled
out are untrue.
Continued here
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